Variables are super important. You can add variables in the SMS template and campaign. The same steps apply.
Variables in text
Customize the text in a module and make the SMS more personal by adding variables.
- Click a module or field that contains text to add variables.
- Click anywhere in the text where you wish to insert the variable. Then, select the variable icon.
A new window pops up.
- First, select which contact field you wish to insert. The contact fields listed here include the basic fields from the Contacts app as well as the custom fields that you have created. You say what? We say read Manage fields to understand.
- Write what should the field include, in case the specific field is empty for some of the selected contacts who are going to receive the campaign. Click OK.
When you send the campaign, the variables automatically fill in for the selected contact field of each contact receiving the campaign.
Note: When adding variables in SMS, if you are using the GSM-7 encoding make sure that the values don't include special characters, the GSM-7 might not support them. If you have special characters make sure you select the UCS-2 format, that can support them. If you decide to use the UCS-2 format make sure you get familiar with the SMS sending cost and encoding.
Variables in custom link
There is also another option to insert variables in links, specifically custom links. You can read more about how to add links.
- Click the link icon.
A new window pops up. Follow these steps to fill in the data.
- Choose Custom link (not validated) from the drop-down menu.
- Type the link URL and insert the variable. This creates a custom link for each contact, meaning that the link will be different for each contact depending on the chosen variable.
- When you are done, click Use.
- A short link is automatically generated.
Use a date variable.
To add a date variable first, you'll need to add a date custom field from the manage fields.
- When the variable window pops up select the date field you wish to insert.
- Set a date format, and the date will be displayed as the chosen format. If you don't choose a preferred date format, then the date will be displayed as a default format: MM/dd/yyyy.
- You can also add a custom date format, from the date format drop-down menu choose 'Custom format'.
- When you are all set with the desired format, choose your language.
If the date format contains 'MM' then it's a number from 1 to 12 months, if however, the date format includes 'MMMM' then it's a word. If you choose a date format that contains a word, then select a language that you prefer, and the word will be displayed in the selected language.
For example, if you choose a date format: MMMM d. yyyy and language English, then the date will be displayed: May 04. 2019.
If you don't pick a language, then the date will be displayed as a default in English.
Note: Keep in mind that if contacts have an empty date field, they will receive the campaign with a blank date field!
Well done! Give yourself a pat on the back. If you wish you can read our related articles. We hope that you do.