That amazing SMS you've sent has finally reached the mobile devices, so now it's time to check the numbers! Getting familiar with your SMS reports can actually help you save time because when you learn how to interpret your results you will make smarter decisions in less time. So, let's start by covering the basic terms you'll encounter while analyzing the reports. Find a sent SMS campaign in the SMS app or Flow and click on the Reports button.
Open your SMS campaign reports
To open your reports for an individual campaign hover over the campaign for which you want to see the reports and click on the reports button.
When you navigate to the reports page there at the top you can see:
- the name of the SMS campaign;
- the date the campaign was sent on;
- the segment the campaign was sent to;
- date range drop-down menu where you can select different date ranges like all time, last 24 hours, last 7 days, last 14 days, last 30 days, last 90 days or a custom date range.
Note: The reports button will be visible only after sending your SMS campaign. 📲
This widget shows the Sent and Not sent data. In the Sent details you can see the number of unique and duplicate contacts to which the SMS was sent. Unique means a unique number of mobile numbers, while duplicate means duplicate number of mobile numbers.
For example, if you have 4 contacts with the same mobile, the number of unique will be 1 and the number of duplicates 3.
While in the Not sent details the data is divided into SMS failed (contacts that have an invalid number or don't have a number), Mobile Suppressed (mobile numbers that have previously hard-bounced) and Previously Unsubscribed (that have unsubscribed before the send-out) contacts.
In these widgets, you can see information about the Clicks and SMS unsubscribes (based on unique sends) as well as Unique and Total data for the first 24 hours or the last 24 hours of the selected date range. Also, if you have any links in your SMS in the Top links opened widget you can see which of them were opened the most.
Note: The top links opened widget will show data only if you have more than one link in the SMS, and you can see which link was clicked the most.
Tip: The human button () in the reports can help you manage your contacts. You can add or remove tags, add to or remove certain contacts from a segment and export them.
Now go send those shiny messages and let the reports do the work for you. If you have further questions about our reports read the articles in the FAQ section.