In SMS, there's only the basic segmentation. You basically divide what you want your customers to read. Not every piece of information is for all eyes to read. Play it smart, send them things they're interested in.
- Hover over or click on a module you wish to segment in the SMS campaign stage.
- In the Module actions menu, click Segment this module.
- A new window pops up.
- Either create a new segment right away or load a smart segment to choose from your existing smart segments. If you've missed the article about Smart segments, now is your chance to read it.
- Click Save & Close when you're satisfied with what you have.
This is it. You've mastered the basic segmentation 💪. Time to send that SMS on its way to your customers' phones.