The first level of segmentation. You basically divide what you want your customers to read. Not every piece of information, or module, is for all eyes to see or read. Play it smart, send them things they're interested in.
- Hover over or click on a module you wish to segment in the print campaign.
- In the module menu, click Segment this module.
- A new window pops up.
- There you can select or search a Main segment, load an already existing Smart segment or simply switch the toggle button to create a new Smart segment. If you've missed the article about Smart segments, now is your chance to read it.
- Click Save & Close when you're satisfied with what you have.
This is it. You've mastered the basic segmentation 💪. Now learn about the Priority segmentation.