Customize your links based on your customers needs and add a little bit of personalization even in your links! 🔗
Custom links are like normal links but here you can add variables, and create different links for different contacts. Let me explain this through an example.
Now, when you are sending your promotional emails you want your customers to see only what they are interested in. If the contact wants to buy golf equipment your link should be https://www.sportify.com/golf, but you want this for all of your categories within a single email!
To achieve different links based on interests with only one email, custom links are the way to go:
- Go to your campaign, and select the text or a button where you want to add the link.
- Click on the link icon from the menu and from the drop-down choose Custom link.
- Add your link in the empty field, in our example that is https://www.sportify.com/.
- Now click on the variable icon that is next to the field, and choose your custom field, in our case that is 'Interests'. This will result in https://www.sportify.com/[Interests], and the variable will take the value from each contact and convert it once you send the campaign!
Great! 👌 Now you know how these custom links work, and you can take this example and apply it in your own campaign!