That amazing email you've sent has finally reached the inboxes, so now it's time to check the numbers! Getting familiar with your email reports can actually help you save time because when you learn how to interpret your results you will make smarter decisions in less time. So, let's start by covering the basic terms you'll encounter while analyzing the reports. Find a sent email campaign in the Email app or Flow and click on the Reports button.
Open your reports
To open your reports for an individual campaign hover over the campaign for which you want to see the reports and click on the reports button.
When you navigate to the reports page at the top you can see:
- the name of the campaign;
- the date the campaign was sent on;
- the segment the campaign was sent to;
- date range drop-down menu where you can select different date ranges like all time, last 24 hours, last 7 days, last 14 days, last 30 days, last 90 days or a custom date range.
Note: The reports button will be visible only after sending your email campaign. 💌
This widget shows the Sent and Not sent data. In the Sent details you can see the number of unique and duplicate contacts to which the email was sent to, while in the Not sent details the data is divided into Invalid Email, Email Suppressed and Previously Unsubscribed contacts.
In this widget, you can find the Delivered and Not delivered data. In the Delivered details the contacts to which the email was sent to are divided into Unique and Duplicates, while the Not delivered details include the Soft and the Hard Bounce.
Further below you can see information about the Opens, Clicks, Email unsubscribes as well as Unique and Total data for the first or the last 24 hours from the selected date range. Also, if you have any links in your email in the Top links widget you can see which of them were clicked the most.
Tip: The human-looking button () in the reports can help you manage your contacts. You can add or remove tags, add to or remove certain contacts from a segment and export them.
Now go send those shiny emails and let the reports do the work for you. If you have further questions about our reports read the articles in the FAQ section.