Professional events are essential for connecting with your audiences, boosting your brand awareness, or generating new leads. Everyone seems to benefit from these events, from small businesses to big enterprises.
Now, let's say you need to host an event. Any event. In this example, we'll be hosting a webinar.
You'll need a way to invite your audience, remind them, and send them details about the webinar. Don't worry. We'll guide you step by step on doing just that in Loopify!
Let's stick to the webinar example, we'll start by creating a flow for a webinar event.
- Create a new event. Include more sessions if needed, add guest settings, and create the event as you see fit.
- Create a new flow campaign.
- Pick an entry block. In our example, we'll use the new entry block.
- Connect the contacts block with an email block. This email lets your audience know that you will be hosting an event. The email should also contain a link where people can join or schedule the webinar.
- Add a page block and add a form module. Then, add an event booking field and choose the event you've created in the form.
Make sure you link the page containing the event to the first email.
- Connect the page with another email block with a 'on form submit' connection. This email would be confirmation that the guest scheduled an event. In the email, you can include personalization, like adding some event variables.
Tip: In this email, you can also give your guests a link so they can add the event to their calendar.
- Connect the confirmation email with an updated contact block. This could be helpful if you wish to further segment your event guests. In our example, we'll just add a tag to each guest that is attending the event.
- Connect the confirmation email with a wait block with the 'on Sent' connection. Add the time in the wait block to schedule when will the following email be sent.
- You can connect more scheduled emails like this until the event date. For example, these emails can be 4 or 5 days apart to give your audience details for the event and remind them about it.
Once you are done setting up the event flow, you can put it to test first if you wish. Make sure you add test members to the contact block and set the time delays to the wait blocks to a few minutes so you can recheck all emails.
Later on, you can also group the guests based on who was present at the event by using the smart segments so you can continue further engagement.
And that's pretty much it! You can use this flow campaign as a template or simply take inspiration to make your own similar campaign, for your type of event.
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