This flow campaign will send an Email AB split test to a list of contacts. We would suggest using a primary segment of contacts. In the context of email, the A/B testing is sending a few variations of your campaign to a list of your subscribers. The goal here is to see which variation of the campaigns will get the best results. And in Loopify that is easily done!
- Pick up the Contacts block and choose your campiagn members.
- Take the Split block and connect it to the Contacts block. Our Split block it's well known for A/B testing, with its help you can find out which email has the highest opening or click rate. You can set the minimin test sends per block. By default, it's set to 50/50.
- Now, connect the Split block with at least 2 email blocks. Make sure there are different variants of your email campaign. The block will find the winner email it will be sent to the rest of the contacts, as a winner in opening or click rate.
Note: If you need more details, you can find an in-depth example of the opening rate in the Split block article!
And that's all, buckle up and watch which campaign is the winner. Once you have the important data, you can take action and send influencing email campaigns to a larger portion of your contacts list.