Spam hardly needs an introduction. Every internet user knows the frustration of being spammed. Spam is defined as an anonymous, unsolicited (not asked for) bulk email.
Nowadays, numerous companies are increasing their use of email campaigns since marketing automation gains popularity. According to recent statistics, spam involves the vast majority of email messages sent, around 49.7 % of the 281 billion emails sent each day. But, good news! This is not something you should dread or worry about. Here are some tips on how to avoid that.
Regularly clean up your email list
Stop slacking off. Get up and clean those email shelves. Some of your contacts will unsubscribe or give you an invalid email address. No matter how relevant your subject line, if your company is known for sending to unresponsive, closed or inactive email accounts then there’s a higher chance that your emails will get flagged and redirected to the junk folder. This is harmful because the lower your email engagement rate, the less favorably you will be viewed by the Internet Service Providers (ISPs).
Moreover, deliverability is the celebrity of email statistics. As your deliverability rate lowers, so does your reputation with ISPs. The adverse effects of invalid data are cumulative, so don’t wait until you can see the damage. Execute an email list cleaning now or before your next email campaign to avoid much more significant issues down the road and start experiencing improved email deliverability rates. In Loopify, we offer you a great way to easily clean your list from contacts that have not set or declined consent.
Use a recognizable sender name
Be a trustworthy sender. The first thing your recipients will notice when they receive an email is the sender name. If the sender is not recognizable most of the recipients will delete the email or report it as spam. Using a recognizable brand name will help your recipients identify the services or products they have used from your brand. This can reduce the spam rate as the chances for recipients reporting a recognizable sender are very low. Also, the length of sender names shown in various devices and even rotation of devices is different. So, keep the name short, or it may not be fully displayed in the mailbox.
Check if you are a blacklisted sender
And again, reputation is important. Your sent emails are more likely to land in the spam folder when you have an IP address with a poor reputation. This affects your email deliverability rates directly. So, check if you are a blacklisted sender to maintain your reputation or you can read our article on how to whitelist senders.
Test your emails before sending them
Good idea! Test your emails before you can send them. The results of your test might also help you improve deliverability. Loopify offers you a way to preview your email campaign before you hit the sent button.
Pay attention to the wording and length of your subject line
Avoid spam trigger words. These words and phrases are blacklisted because of their association with the spam mail. Irregular font sizes also alert spam filters. The same goes for invisible text, for example, white font on the white background. So simplify! Use good subject lines and make your emails shine.
Sending frequency and quantity
Choosing the right sending frequency is essential. You don't want to send too often or too infrequently. It will make you look bad in your clients' eyes and destroy your reputation. It may even make them unsubscribe or get you spammed. Also, If you are a new email sender and immediately send a huge amount of emails you may end up in the spam folder. Learn how to avoid the spam folder with domain warm-up and carefully choose your sending frequency to achieve your best performance.
Still, there is no magic formula that guarantees your emails won’t land in the spam folder. ISPs, ESPs and anti-spam laws around the world are brutal, and there is no guarantee that your deliverability will improve. Just keep focused on your aim to maintain a healthy list of contacts, send the content they truly want, and encourage them to interact with your campaign. This will bring you greater returns on the time, energy, creativity, and money that you invest in your email campaigns. If you keep your focus on these tips great delivery will follow.