How to whitelist senders?

When you spend a lot of your precious time crafting the perfect email, you want your recipients to receive it and interact with it, right? What if your email ends up in the 'promotion tabs' or worse, in the spam folder? The solution is whitelisting, and this is just one more step to stay away from the spam folder.

What is whitelisting?

Email whitelisting means adding an email address to the approved senders' list. To clarify it, whitelisting is the opposite of blacklisting or spam. This is just one colossal step closer to the user's inbox! Whitelisting your sender by the recipient is basically them saying, "I think your content is valuable for me, and I want to see it in my inbox." And that's a pretty huge deal.

Why whitelisting is important?

You will get improved deliverability and improved results for your marketing campaign. Since you are on the whitelist, your email will land in the recipient's inbox, and they are more likely to see it and interact with it.

Whitelisting is also important because it means you're doing the most for your emails to reach the inbox.

But how to ask your subscribers to whitelist you?

You can add a P.S section in your email. This means when people read your email, they don't usually remember every little detail. That's why it's nice if you introduce a P.S section at the end of your email. Since it's placed right at the finish of your email, it's more likely to catch even a scanner's eye. Something in the lines of "You can add our email address to your contacts, and our emails won't get lost." Also, add some instructions on how a user can whitelist, keep it short, and even include a little humor to lighten up those clicks for whitelisting.

Here are some popular email clients and how can you whitelist senders in each of them.

• Outlook 2016/365
  • Click on the email which sender you want to whitelist. Find the notification and click it.
  • Then find and click the Add Sender to Safe Senders List, and the sender will be added to your whitelist right away.
• Outlook.com
  • Select Options next to the question mark, from the top right. 
  • Choose More Options ->Safe and blocked senders -> Safe Senders. 
  • In the provided space, paste the contact's address. 
  • Select Add to list. 
• Outlook Mobile App
  • Click on the drop-down menu, from the top right of your inbox. 
  • From the menu tap Move to Focused Inbox. 
  • Choose Move this and all future messages, and click Move. 

If further help is needed, please see the Microsoft's support. 

• Gmail
  • Open the email which sender you want to whitelist, and right below the email subject line, you can see the sender's email address.
  • Go to the email search bar and click on the search options button.
  • In the form write the domain you want to whitelist. You can just write the sender's domain in the first field (From) and click Create Filter.
  • Then select Never send it to Spam filter, and click Create Filter.

For further help with the whitelisting, please view Gmail's support. 

• MacMail (desktop)
  • Open the email.
  • Right-click the sender email address and select "Open in Address Book"
  • Verify the sender's contact details. 
  • Save the changes.
• Mail (Apple iOS mobile) 
  • Open the app, and go to the Mailboxes screen. 
  • Find the Junk folder. 
  • Find the email that you wish to whitelist and slide it to the left to preview the options.
  • Tap the More button. 
  • Select Mark. 
  • Choose Mark as Not Junk. 

For further help with the whitelisting, please view Apple's support. 

• Mozilla Thunderbird
  • Find the email in your Junk folder. 
  • Right-click on the email. 
  • Choose 'Mark As Not Junk'.
  • Enter the Address Book. 
  • Click New Card, and the New Card window will open. 
  • Paste the contact's address into the Email dialog box.
  • Choose OK. 

For further help with the whitelisting, please view Mozilla's support. 

• Yahoo Mail
  • Open the Spam folder.
  • Find the email. 
  • Choose Not Spam.
  • Open the email. 
  • Click 'Add to contacts' button next to the From email address. 

If further help is needed with the whitelisting, please view the Yahoo Support Page. 

• AOL  Webmail
  • Open your WebMail 
  • Click the Sender's name or email address. 
  • From the pop-up window, click Add to Address Book. 
  • Save the changes. 

For further information about whitelisting, visit the AOL Support Page. 

• Windows Mail 
  • Open the email which sender you want to whitelist and click on the sender's email address.
  • Click on the Save button to save the contact. Fill out the form if needed and click Save, and the sender will be a part of your contacts list. 
• Comcast
  • Open the email from the Spam folder. 
  • Click the not spam icon on the top toolbar. 
  • Click on the +Add to Address Book at the top left of the email. 
  • Edit the contact screen.
  • Save the changes. 

 If you need more help with the whitelisting, please consult the Comsat support. 

• EarthLink 
  • Open the email.
  • Select Add to Address Book from the email header. 
  • Verify the sender's contact details. 
  • Fill in the email address of the sender. 

For more information please visit the EarthLink support.