What image formats, size and quality does Loopify support?

Image Formats

There are several file formats that you can use in Loopify.

The Files app supports the following:

• JPG
• JPEG
• PNG
• GIF 
• BMP
• WEBP

The best formats for logos is PNG and JPG for general images.

The Email app and the Pages app will insert a 2x resolution image for high-resolution displays when the image is inserted into the newsletter or page. This means if your email template is 640 px wide, the images should be at least 1280px wide.

In general, the bigger the image size - the better. Loopify will always try to insert the correct size.

Tips for GIFs

GIFs behave a bit differently. You can externally link a GIF or upload it in Files first. If you upload it in Files and insert it in a campaign, the 2x resize of the GIF could make it quite heavy to load. Here's what we recommend for an uploaded GIF:

• acquire its hosted link from the Files app (Right-click -> Copy Image Address)
• in the campaign you want it used, paste this link as a Link to External image when changing an image (the link would appear something like https://static.loopify.com/images/filename.gif)
• modify this link by adding a "2" after "static" (https://static2.loopify.com/images/filename.gif)
• insert the link

This way, the GIF on this domain will always appear in the original, uncropped, "raw" format. This domain is meant to be used if you know that the original GIF is uploaded in the correct size, and for those who want the smallest/most optimal GIFs.

In other words, the image is hosted once but can be reached by two URLs (static and static2). By using the static2 URL, we add the special rules that prevent resizing to make the most out of your GIF.

Image Size

The maximum image size that can be uploaded in Loopify is 30MB.

Image Quality

This is mostly related to the Print app. The minimum image quality required for not having low-quality printed images is 300 points per inch. Bear in mind that a larger image-container may also stretch an image. Our print minimum is set to 300 PPI to make sure that the images do not look "bad on paper".