In Loopify, there are several ways to organize your contacts. This is really helpful in making sure that you always reach the right audience. Segments and tags are simply two ways of sorting your contacts.
Segmenting contacts is a smart but simple way to divide and sort your contacts in a way you see fit. Think of it as dividing your full contact list into smaller pieces, based on their specific differences. In Loopify, there are three pre-set segments: customers, leads and partners, which kind of gives you an idea of what is segmenting all about. You can, of course, add your own segments or even go wild with smart segments.